2017 Mazda

2017 MAZDA SHOW STAND - LOS ANGELES

The 2017 Los Angeles Auto Show was the setting for Mazda’s next generation booth design for North America. This evolution is designed to reflect Mazda’s premium and well-crafted product line. In developing our proposal, the architecture creates a sophisticated representation of the brand and the use of high quality materials provides a sense of permanence to its design. The main stage and Symbol Tower elegantly highlights Mazda’s feature vehicles against a dazzling backdrop of LED displays that generate energy and excitement to the overall experience. A functional and intuitive layout creates a seamless consumer flow between Mazda’s vehicles; with a specialty Motorsports display transforming “dead spaces” into attractors that draw guests into our experience.