For the 2018 Los Angeles Auto Show, Mazda wanted to create a separate off-site event for the global reveal of the “J59C”. We took this opportunity to create an exclusive experience at Neuehouse in Hollywood to showcase Mazda’s newest vehicle and immerse the press within a Mazda lifestyle environment.
2018 MAZDA LA PRE-NIGHT EVENT
CREDITS
Agency: George P. Johnson
Art Direction: Alexander Nevarez